Privacy Policy

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At SGF, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase from our online store.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

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1. Information We Collect

 

1.1 Personal Information You Provide

When you interact with our website, we may collect the following personal information:

 

• Account Information:

- Full name
- Email address
- Phone number
- Password (encrypted)

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• Order and Billing Information:

- Shipping address
- Billing address
- Payment information (processed securely through our payment provider)
- Order history and preferences

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• Communication Information:

- Customer service inquiries
- Product reviews and feedback
- Marketing preferences
- Newsletter subscription details
 

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

 

• Technical Information:

- IP address
- Browser type and version
- Device type and operating system
- Referring website addresses
- Pages viewed and time spent on pages
- Date and time of visits

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• Cookies and Tracking Technologies:

- Session cookies (essential for site functionality)
- Preference cookies (to remember your settings)
- Analytics cookies (to understand how you use our site)
- Marketing cookies (for targeted advertising, with your consent)

 

1.3 Information from Third Parties

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• We may receive information about you from:

- Payment processors
- Shipping and delivery companies
- Social media platforms (if you connect your account)
- Marketing and analytics partners

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 2. How We Use Your Information

We use your personal information for the following purposes:

 

2.1 Order Processing and Fulfilment

- Process and complete your orders
- Arrange shipping and delivery
- Send order confirmations and updates
- Handle returns, refunds, and exchanges
- Provide customer support

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2.2 Account Management

- Create and manage your account
- Verify your identity
- Remember your preferences and shopping history
- Provide personalized shopping experiences

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2.3 Communication

- Send transactional emails (order confirmations, shipping notifications)
- Respond to your inquiries and support requests
- Send marketing communications (with your consent)
- Request feedback and reviews
- Send important updates about our policies or services

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2.4 Marketing and Personalisation

- Send promotional emails about new products, special offers, and sales
- Display personalized product recommendations
- Create targeted advertising campaigns
- Conduct market research and analyse customer trends

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2.5 Legal and Security

- Prevent fraud and unauthorised transactions
- Comply with legal obligations
- Enforce our terms and conditions
- Protect our rights and property
- Resolve disputes

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2.6 Website Improvement

- Analyse website usage and performance
- Improve user experience and functionality
- Test new features and services
- Understand customer behaviour and preferences

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3. Legal Basis for Processing (GDPR)

​We process your personal data based on the following legal grounds:

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- Contract Performance:To fulfil our contractual obligations when you place an order
- Consent: When you opt-in to marketing communications or non-essential cookies
- Legitimate Interests: To improve our services, prevent fraud, and conduct business operations
- Legal Obligation: To comply with tax, accounting, and legal requirements

 

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

 

4.1 Service Providers

- Payment Processors: To securely process your payments
- Shipping Companies: To deliver your orders
- Email Service Providers: To send transactional and marketing emails
- Hosting Providers: To host our website and store data
- Analytics Providers: To analyse website performance

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4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

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4.3 Legal Requirements
We may disclose your information when required by law, court order, or government regulation, or to:

- Protect our legal rights
- Prevent fraud or illegal activity
- Protect the safety of our customers or the public

 

4.4 With Your Consent
We may share your information with third parties when you explicitly consent to such sharing.

 

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures:

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• Security Measures:

- SSL/TLS encryption for data transmission
- Secure payment processing (PCI-DSS compliant)
- Encrypted storage of sensitive data
- Regular security assessments and updates
- Access controls and authentication
- Employee training on data protection

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Important Note: While we strive to protect your personal information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

 

6. Data Retention

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• We retain your personal information for as long as necessary to:

- Fulfil the purposes described in this policy
- Comply with legal, accounting, or reporting requirements
- Resolve disputes and enforce our agreements

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• Retention Periods:

- Account Information: Until you request deletion or 3 years after last activity
- Order Information: 7 years for tax and accounting purposes
- Marketing Data: Until you unsubscribe or withdraw consent
- Analytics Data: Typically 26 months (anonymised after 14 months)

 

7. Your Rights and Choices

You have the following rights regarding your personal information:

 

7.1 Access and Portability
 

- Request a copy of the personal data we hold about you
- Receive your data in a structured, commonly used format

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7.2 Correction
 

- Request correction of inaccurate or incomplete personal data

 

7.3 Deletion

- Request deletion of your personal data (subject to legal obligations)
- Delete your account at any time

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7.4 Restriction and Objection

- Restrict how we process your data
- Object to processing based on legitimate interests
- Object to direct marketing at any time

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7.5 Withdraw Consent

- Withdraw consent for marketing communications
- Manage cookie preferences

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7.6 Complaint

- Lodge a complaint with your local data protection authority

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• How to Exercise Your Rights:

- Contact us at [your privacy email] with your request. We will respond within 30 days.

 

8. Marketing Communications

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8.1 Email Marketing

- We send marketing emails only with your consent
- You can unsubscribe at any time by clicking the "unsubscribe" link in our emails
- You can also manage your preferences in your account settings

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8.2 SMS Marketing

- We will only send SMS messages if you opt-in
- Reply "STOP" to any SMS to unsubscribe

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8.3 Push Notifications

- You can disable push notifications in your device settings

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9. Cookies and Tracking Technologies

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9.1 What Are Cookies

Cookies are small text files stored on your device that help us improve your experience.

 

9.2 Types of Cookies We Use

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• Essential Cookies (Always Active):

- Enable core website functionality
- Remember items in your shopping cart
- Maintain your login session

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• Performance Cookies (Optional):

- Analyse website traffic and usage
- Help us understand how visitors interact with our site

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• Functionality Cookies (Optional):

- Remember your preferences (language, region)
- Provide enhanced features

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• Marketing Cookies (Optional):

- Track your browsing across websites
- Deliver targeted advertisements
- Measure advertising effectiveness

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9.3 Managing Cookies
 

• You can control cookies through:

- Our cookie consent banner
- Your browser settings
- Third-party opt-out tools

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Note: Disabling essential cookies may affect website functionality.

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10. Third-Party Links

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Our website may contain links to third-party websites, including:

- Social media platforms
- Payment processors
- Shipping tracking services

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We are not responsible for the privacy practices of these third parties. Please review their privacy policies separately.

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11. Children's Privacy

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Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

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12. International Data Transfers

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Your information may be transferred to and processed in countries outside of Ghana, including:

- Countries where our service providers are located
- Countries with different data protection laws

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We ensure appropriate safeguards are in place, such as:

- Standard contractual clauses
- Privacy Shield frameworks (where applicable)
- Data processing agreements

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13. Data Breach Notification

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In the unlikely event of a data breach that affects your personal information:

- We will notify you within 72 hours of discovering the breach
- We will inform the relevant authorities as required by law
- We will take immediate steps to mitigate the breach

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15. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect:

- Changes in our practices
- Legal or regulatory changes
- New features or services

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We will notify you of significant changes by:

- Posting the new policy on this page
- Updating the "Last Updated" date
- Sending you an email notification (for material changes)

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Your continued use of our services after changes constitutes acceptance of the updated policy.

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16. Contact Us

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If you have questions, concerns, or requests regarding this Privacy Policy or your personal data:

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**Stylish Steps**  
Email:[your privacy email address]  
Phone: [+233244860974]  
Address: [Pokuase, Ghana]  

Response Time:We aim to respond to all privacy enquiries within 30 days.

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Summary of Key Points

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- We collect personal information to process orders and improve our services
- We do not sell your personal data to third parties
- You have rights to access, correct, and delete your information
- We use industry-standard security measures to protect your data
- You can opt-out of marketing communications at any time
- We use cookies to enhance your browsing experience
- This policy complies with GDPR, CCPA, and international privacy standards

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• Your privacy matters to us. We are committed to transparency, security, and giving you control over your personal information. Thank you for trusting Stylish Steps with your data.

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